Promogarde re-branding

Published
April , 2025
Category
Brand design
client
Promogarde Securitie

The Promogarde project involved a complete rebranding of the French-Tunisian security company, focusing on modernising their visual identity while maintaining their core values of strength, trust, and reliability. The goal was to create a cohesive brand presence across various mediums, including logo redesign, merchandise, business cards, and event badges. The result is a bold, professional brand identity that stands out in the security industry while instilling confidence and authority.

Redesigned logo for Promogarde, a French-Tunisian security company, featuring a bold, modern shield icon with clean, sans-serif typography to convey strength, professionalism, and reliability.

Logo Redesign Variations

The Promogarde logo redesign introduced a clean, modern look with a focus on the company’s security expertise. The primary logo features a strong shield icon, symbolising protection and vigilance, paired with sleek, sans-serif typography for a contemporary feel. Two variations were created: a circular version of the logo, which is ideal for social media profiles and smaller applications, and the traditional straight version, which remains the primary logo for official branding. Both versions maintain the core essence of the brand while offering flexibility for various uses.

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Mockup of a black and a grey baseball cap featuring the Promogarde logo embroidered on the front panel. The design highlights the brand's shield icon in white, representing strength and professionalism.
Mockup of a vertical business card design for Promogarde, featuring a bold shield logo at the top, contact information aligned neatly below, and a clean layout using the brand's corporate colours. Mockup of a horizontal (landscape) business card for Promogarde, with the shield logo on the left and company details on the right, presented in a professional, modern design using strong typography and a dark-toned colour scheme.
Mockup of a professional event badge for Promogarde, featuring the company’s shield logo at the top, attendee name and role below, and a clean layout with a branded lanyard.

Baseball Cap Mockups

The Promogarde baseball cap mockups feature two color variations to suit different promotional and uniform needs. The grey cap design is subtle and professional, with the white shield logo embroidered on the front, perfect for more casual, everyday wear. The black cap offers a stronger visual impact with a bold contrast between the dark base and the white logo, making it ideal for staff uniforms or high-visibility marketing events. Both designs showcase the brand’s identity in a functional and stylish way.

Business Card Mockups

The business card mockups for Promogarde reflect the brand’s sleek, professional identity. Designed in both vertical and landscape formats, the cards feature the bold shield logo on a dark background, ensuring high contrast and readability. Contact information is neatly arranged with modern typography, allowing for easy access to key details. These cards serve as a powerful branding tool, designed to leave a lasting impression with clients, partners, and industry professionals.

Event ID Card Mockup

The event ID card mockup for Promogarde features a professional design tailored for conferences and events. The ID card includes the Promogarde shield logo at the top, with the attendee’s name and job title clearly displayed. Set against a clean background, the card maintains a modern, minimalist aesthetic that aligns with the overall brand identity. Paired with a matching lanyard, this mockup demonstrates how the event ID can effectively serve as a branded asset for staff and guests, ensuring a consistent and professional look at all events.

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Shirt Mockup

The Promogarde shirt mockup includes a variety of clothing options designed to reinforce the brand’s professional security presence. The long-sleeve black t-shirt offers a sleek, minimalist design with the Promogarde logo on the chest and arm, providing both style and functionality for cooler weather. The three polo shirts—black, grey, and white—feature the logo on the chest and arm, ensuring brand consistency across different clothing options. Additionally, the back of each shirt displays the Promogarde logo along with the words “Security Company” to clearly communicate the company’s service focus. These mockups combine practicality and branding, making them ideal for staff uniforms or promotional wear at events.